NHN's Gaming Strategy: A Path to Recovery?
NHN is making a bold move to revive its gaming business by launching two new titles simultaneously, but the road to profitability remains uncertain. With the collectible RPG ‘Abyssdia’ and the puzzle game ‘Oshi no Ko: Puzzle Star’ hitting the market, expectations are high. However, the challenge lies in converting initial player interest into sustainable revenue, especially given the company’s recent growth struggles.
While ‘Abyssdia’ has already topped the Google Play charts in Korea, and ‘Puzzle Star’ achieved similar success in Japan, NHN’s reliance on external IPs raises questions about long-term profitability. CEO Jung Woo-jin’s ambitious goal of a 30% revenue increase by 2025 seems daunting, especially when last year’s gaming growth was a mere 4.4%. As NHN navigates these challenges, the industry will be watching closely to see if these new titles can truly turn the tide.
Can NHN leverage these new releases to not only recover but thrive in the competitive gaming landscape? Only time will tell.
Original source: https://it.chosun.com/news/articleViewAmp.html?idxno=2023092158039